Ground Research
Based on our café observation at The Thad and Thai Kitchen, we have decided to incorporate layered drinks as one of our unique selling points for the Youth Café. We derive this conclusion through the feed on social media platforms where many Instagram worthy photos of layered drinks were uploaded, especially during Artbox Festival held last year.
Following how Instagram trends work, we believe there is a possibility that the layered drinks would be able to generate some interest and publicity when the youths post this on their social media accounts.
Desktop Research
With this goal in mind, we researched on the recipes for layered drinks. However, the recipes uploaded online were specifically for alcoholic drinks. Hence, utilising an article that shows the steps to make mocktails, we interpreted the basics of making layered drinks (refer to image below). In order to achieve the layered component, the key was density. Therefore, we decide to create 3 different densities or layers using different types of drinks.
Prototyping
During the try out, although we were unsuccessful for the first few times, we kept trying and finally produce our ideal layered drinks . However, this was not the end as we recalled the rationale before selecting layered drink - the packaging of the drink matters a lot when it is captured on a phone or camera.
At first, we wanted to have the waiter to serve youths the different layers that makes up the drinks after youths have selected their combinations. But after some discussion regarding the most organized manner to go about doing this and considering the interaction level between the waiter and youths, we settled on a “DIY” corner where youths can make their own drinks with the operation team’s guidance. This “DIY” corner in turn helps to promote interaction among youths and help our operations team improve on their interpersonal skills.
Reference
Oy, H. (2013, September 13). Ombré (duo tone/layer) drinks recipe (:. Retrieved November 05, 2017, from http://oyhz.blogspot.sg/2013/09/ombre-duo-tonelayer-drinks-recipe.html
Comments